Daily deals sites offer some amazing, “ending soon” discounts on select items and experiences. Here’s a look at the the most popular daily deals sites.
Perhaps the most recognizable daily deal site, Groupon has been on the market since 2008. You can pretty much buy and sell anything on Groupon. Groupon’s mission is to highlight local businesses through discounted offers. Be careful, deals have fine print limitations at the bottom and expiration dates.
Similar to Groupon, LivingSocial (which was purchased by Groupon in 2016) is a marketplace offering local daily deals from businesses and merchants. Their goal is to help local and national businesses grow, and work with business owners to determine the best type of deals and time to promote them to attract customers. Consumers can purchase restaurant, activity, and other leisurely activity deals.
Newegg is an online retailer selling everything from computer systems to home appliances, with an emphasis on teach gear and accessories. Newegg offers daily deals, too. Since they have a standing reputation in the eCommerce world, Newegg has a leg up on the competition in terms of authenticity. They brag on their ability to provide over three million product reviews, high resolution photos, and product how-to’s to help sellers and merchants make a clear decision to list their products for daily deals.
Originally called Deals.com in 2009, Overstock has grown to be one of the biggest discount goods marketplaces in business. Their inventory catalog ranges from jewelry to furniture, and everyday they host flash sales at 12pm E.T. where customers can sign up for flash deal notifications. Overstock builds anticipation by running a countdown until the sale begins. Big brands and independent merchants can sell their products on Overstock’s marketplace.
The marketplace giant also hosts daily deals, limited-time deals, and lightening deals. Deals can be filtered by department, price, deal type and availability. Amazon entices shoppers by giving them the capability to click on an upcoming lightening item and save it for later when the sale begins. This way a customer’s item is ready to purchase as soon as a sale starts. Daily deals all start at different times. They are listed with a countdown clock and claim percentage so people can see how much of the product has been purchased and how much time they have left to buy the remaining quantity.
BuyDig offers a large array of consumer electronics. Their ‘blowout deals’ section offers electronics at up to 90% off with free shipping, but the catch is that they are on sale for a limited time only. Like Amazon, the expiration date for these deals varies.
TigerDirect is another marketplace that’s been around for a long time. They specialize in computers, computer components, and other various consumer electronics. Each day they offer daily deals under the ‘Daily Deal Slasher’ section. Customers can sign up via email to receive daily deal emails, which encourages and creates a sense of urgency to purchase items as soon as the sale starts. Items are offered with different shipping costs, and as you can assume, deals expire the next day.
You guessed it – 1Sale is another online marketplace offering “the absolute lowest prices” on jewelry, electronics, home and family, etc. Customers can get up to 90% off items during flash sales under the daily deals tab. Supplies are limited, so 1Sale customers are advised to sign up for email alerts. There’s also a countdown clock at the top of the website counting down the next new partner deals launch.
Daily deal sites have a niche for everyone and anything. It’s a strong business model if used correctly and the promotion can be great exposure for small/local businesses and independent merchants.